Wednesday, June 14, 2006

Hug Your Librarian

I love linking to positive marketing and reports like this one on the MSN Encarta site. Librarians are often self-contained to a fault - we laud our accomplishments within the industry, but oftentimes don't (or can't) publish them for the whole world to see. In this case, it's a non-librarian providing very practical advice on how to squeeze the best out of your local library. Now, if ALA will just create a commercial for network TV...

2 Comments:

Blogger Angel, librarian and educator said...

Overall positive, but I would be wary of the line about the library being helpful for "taking care of your kids." The last thing we need is to encourage irresponsible parents to just drop off their kids and leave them without supervision because "hey, it is the library, what can possibly happen to them?" Otherwise, the article is just perfect. Like you point out, if only ALA could come up with this type of marketing for libraries. Then again, you can't really pay for good word of mouth. Best, and keep on blogging.

10:23 AM  
Blogger michelle said...

So true about not being able to pay for good word of mouth. It's one thing for librarians to inform patrons of our services, but quite different (and more effective) when they hear it from a friend or colleague that they trust.

10:30 AM  

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