Wednesday, June 14, 2006

Hug Your Librarian

I love linking to positive marketing and reports like this one on the MSN Encarta site. Librarians are often self-contained to a fault - we laud our accomplishments within the industry, but oftentimes don't (or can't) publish them for the whole world to see. In this case, it's a non-librarian providing very practical advice on how to squeeze the best out of your local library. Now, if ALA will just create a commercial for network TV...

Long Overdue

"Long Overdue: A Fresh Look at Public Attitudes About Libraries in the 21st Century" reports the results of a national study of the general public as well as interviews with national and local civic leaders (see methodology below). This multi-level public opinion study identifies a troubling issue for library advocates: While Americans give their public libraries an "A" more often than any other community service asked about (45% give libraries an "A") and a large majority of the public (71%) says their local library uses public money well, few Americans are aware of the increasingly tenuous financial picture faced by many libraries.
Take a look at the full 84-page report.